Agency Owners Reveal:
Why Work With Barry?

Explore how agency owners have transformed their businesses working with Barry and discover why partnering with Barry can be a game-changer for your agency.

Real Agents, Real Sales Team Members, Real Results

"Barry, the Multi-Line Sales Mastery program is the real deal! Using just one of your many appointment selling techniques, my sales team sold 75 (yep, seventy-five!!) Income Replacement

Plan appointments in just 4 hours of calling out on one day in December! So far in January, we’ve helped our customers apply for $4.5 million in death benefits. The client engagement techniques you teach have made all the difference in how we’re conducting these appointments. I also just wrote two additional policies, each one for $1,094,000, on a dual income, mid-30’s couple."

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Leo McCarthy

Agency Owner

"After implementing Barry’s approach, my FIRST life appointment produced a $1 million dollar death benefit for $183/month for a customer earning only a $40,000 annual salary with NO OBJECTIONS!

These higher benefits are now my “new normal”, and without Barry’s program, I can honestly say I would not have the tools in my tool belt to take care of my customers the way that I can now! "

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Tony Milam

Agency Owner

“I’ve used the 3 Methods in appointment after appointment and I have gained so much confidence from it to offer life insurance. Last year, with only 6 months of being life licensed, I was able

to write 19 policies: 9 UL polices and 10 term policies, half of which have already converted to UL this year! That’s only using the 3 Methods technique, because I don’t use anything else. My highest premium UL policy last year was $3000 and my highest this year was UL policy for $4000 in premium.”

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Perla Amador

Licensee Agent Team Member

"ON FIRE! I have sold multiple multi-million dollar policies using the techniques in MLSM.

These techniques have helped my customers tremendously because they understand how this protects

their family. We used these techniques to help the customer visualize their protection."

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Jerimiah Stephen

Agency Owner

"I’ve only been working with Barry a few months, but in that brief time, my agency has been transformed! As an example, I personally wrote two life policies for a business owner client with a combined

death benefit of $1.5 million with absolutely no objections and picked up over $5,000 in annual premium, which is a big increase for me!!

It was a smooth and easy process start to finish. "

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Travis Barton

Agency Owner

"Based on Barry’s training, we no longer sell life insurance by the $100k its now by the millions.  By fully implementing the sales system and language from Barry’s programs, we are just a few thousand in premium

away from hitting the top travel award level of our carrier based on life insurance sales almost exclusively for the first time in the over 30 year career of the agency owner and anticipate knocking it out of the park in just a couple of months because our calendars are booked full out for over a month! "

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Jessica Bush

Sales & Operations Manager Lead Account Executive

"My sales associate, who had not sold any life policies in the previous 6 months, set the appointment, conducted the meeting and wrote two $1 million dollar term plans, with zero objections,

all on his own, thanks to the step-by-step sales process Barry has taught us. I’m experiencing such great results in such a short time, unlike anything else I’ve tried before. I can’t wait to see where this can take my business, my income and especially my freedom...

I’ve already invested in Barry’s advanced, high premium life insurance sales."

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Travis Barton

Agency Owner

"In our income Replacement Plan appointment, I wrote two, $1.15 million dollar life policies for the parents and a 20-pay policy for their 13 month old daughter WITH ZERO OBJECTIONS!

I have a follow up meeting to write their disability policies. This appointment was scheduled from a team member using the Foreclosure Prevention Plan appointment selling language when writing their auto and home policies. "

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Tony Milam

Agency Owner

"I can't believe how well this stuff works!  I went from having zero life sales for 9 months, to in just two months working with you, I've written over $10 million in death benefits;

that's pretty impressive, and I've got three more pending and I've got two more that already basically said yes. 

I've just sold two, $1.5 million life policies. We had the conversation the way you teach it, and they signed up instantly, like, oh yeah, let's do this, okay, yeah, this makes sense, and they even said at the end of it oh, this is really easy." 

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Claude Bullock

Sales Team Lead

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More Zero Objection, Million Dollar Life Insurance Sales Results

“In just one week, using Barry’s 3 Methods technique, I've written 11 life apps: 4 high death benefit term policies, 2 term to UL conversions, 1 UL at MEC reference premium, 2 more

UL’s & 2 juvenile UL’s! Your strategies work and I love them!"

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Julia Johnson

Agency Owner

“One of my licensed team members, using Barry’s techniques, went from writing $100k policies to $500k & $600k death benefits literally overnight.

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Nancy Collingsworth

Agency Owner

“I earned an $18,000 commission from using just one technique on one case written during my participation in the program.”

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Patrick Fitzgerald

Agency Owner

“I believe if you partner with Barry, you will gain skills that will bring life insurance cases to light that you would not have had before and increase the likelihood of

winning cases that you would not have won otherwise. The investment in yourself and team, by hiring Barry, will more than pay for itself early and often and you will learn skills that will continue to increase revenue for years to come."

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Jeff Sand

Agency Owner

“Barry’s coaching taught me how to confidently present UL policies funded in the range of $12,000- $18,000 per year to multiple clients. This is something I’d never done before.”

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Theresa Nguyen

Agency Owner

"Prior to Barry, I was writing a lot of $100k life policies with very low premium.

After Barry, writing death benefits of $1.5 million and over has become my new normal. "

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Karrie Parr

Agency Owner

"In just my last 3 cases, I've written death benefits of $2,250,000, $4,500,000  and $2,000,000, with combined annual premium of over $14,000! This stuff works and it works big time! "

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Carol Flores

Agency Owner

"My team and I have sold a couple handfuls of $1M policies, so many of which are OBJECTION-FREE and even a couple over zoom!"

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Rudy Strnad

Agency Owner

"I hadn’t sold much life insurance at all until taking the Multi-Line Sales Mastery course. After fully incorporating Barry’s techniques and language into my daily process, I’m now able

to sell two to four $1M+ life policies on a monthly basis with minimal objections!"

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Claude Bullock

Sales Team Lead

"Per your suggestion, I implemented imperfectly and conducted my very first Income Replacement Plan conversation. The result? I wrote a $2.3 million dollar

life insurance application with no objections, just like you promised would happen."

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Kevin Shelton

Agency Owner

"I've written more disability apps and premium in the last 3 months than I did in the previous 5 years combined! Just today, I wrote $1,320 in annual

disability premium and also wrote a $2 million dollar term policy for $2,640 annual premium using your methods. Thanks Barry!! "

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Jay Gemes

Agency Owner

"Both clients wrote a 20 year term for $1,094,000 with zero objections! These were my biggest life insurance sales, in terms of face amount, and I owe it to Barry’s system.

It helped create a very comfortable and natural process for myself and the clients. "

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Malorie Dobyns

Lead Licensed Agent Team Member

"Using your “calculator coaching method” one couple (he’s a CPA!), asked us to place $1 million of death benefit on him and $750k for his wife, even though their “planner” recommended only $250k each!

Of course, not only did we not get any objections, the process of having them work through their numbers on the calculator, with our coaching, had them fully engaged and collaborating with us, just like you said it would! After 35 years in the business, it’s fun to have each appointment we have now be this fun and exciting! We’ve written more disability policies in the first three months of the year than in any of my 35 years of agency ownership. More to come!!"

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Leo McCarthy

Agency Owner

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Agency Owners Reveal: Why Work With Barry?

"If you’re looking for the real deal and the opposite of what every other coach is regurgitating, then get in touch with Barry. If you apply what he teaches you, your premiums and commissions

will skyrocket, and your team will have a proven and repeatable track to run on that boosts closing ratios and virtually eliminates sales objections"

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David Gollersrud

Licensed Agent, National Program Manager – Medical Professional Liability Sales

“Using what Barry’s shown us, we’re busting through production records and our own glass sales ceilings at a remarkable pace. As I reflect back on what the first 6 months

has already brought to my agency, I can’t help but get excited about next year and the years to come!”  

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Bradley Hamner

Agency Owner

“I believe if you partner with Barry, you will gain skills that will bring life insurance cases to light that you would not have had before and increase the likelihood of

winning cases that you would not have won otherwise. The investment in yourself and team, by hiring Barry, will more than pay for itself early and often and you will learn skills that will continue to increase revenue for years to come.”

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Jeff Sand

Agency Owner

“I am constantly amazed at how the content I receive from Barry is every bit as good— if not better— than the content I receive at these company sponsored meetings.

It is refreshing, effective, and easily implemented among my team for immediate results.”

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Jake Stewart

Agency Owner

"When it comes to sales trainers there are many that talk a good game, but Barry will make it happen for you and your team. His word tracks and handouts have enabled my team

and I to confidently sell more financial products for higher premiums."

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Chris White

Agency Owner

"Barry Rutten taught me everything I know about financial services sales. He lifted me from just are regular Ambassador Traveler to attaining Chairman's Circle. He taught me

the word tracks, diagrams and techniques to use before, during and after the appointment. I wholeheartedly recommend my “secret weapon” to any agent who wants to reach higher levels of success & greater income.”

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David Lo

Agency Owner

“I believe if you partner with Barry, you will gain skills that will bring life insurance cases to light that you would not have had before and increase the likelihood of winning cases

that you would not have won otherwise. The investment in yourself and team, by hiring Barry, will more than pay for itself early and often and you will learn skills that will continue to increase revenue for years to come.”

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Carol Flores

Agency Owner

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Acting as an agency owner income maximization strategist, multi-line insurance sales coach and high premium life insurance sales mentor for results oriented and high achieving independent and captive  P & C agency owners, Barry provides you with not only the blueprint for multi-line insurance sales success but also the implementation and leadership guidance to make the plan a reality.