Are you experiencing any of these life insurance sales killers in your agency?
Objections - Rejections - Stalls - Delays
Buyers’ Remorse - Cancelled applications - Ghosted
Who Else Wants To Easily Sell Million Dollar+
Life Insurance Policies With Zero Objections?
How to quickly & easily cure what ails your life insurance sales, so you can help protect
more families in a more profound way, having collaborative, not combative conversations.
Real Agents, Real Sales Team Members, Real Results
"Barry, the Multi-Line Sales Mastery program is the real deal! Using just one of your many appointment selling techniques, my sales team sold 75 (yep, seventy-five!!) Income Replacement
Plan appointments in just 4 hours of calling out on one day in December! So far in January, we’ve helped our customers apply for $4.5 million in death benefits. The client engagement techniques you teach have made all the difference in how we’re conducting these appointments. I also just wrote two additional policies, each one for $1,094,000, on a dual income, mid-30’s couple."
Leo McCarthy
Agency Owner
"After implementing Barry’s approach, my FIRST life appointment produced a $1 million dollar death benefit for $183/month for a customer earning only a $40,000 annual salary with NO OBJECTIONS!
These higher benefits are now my “new normal”, and without Barry’s program, I can honestly say I would not have the tools in my tool belt to take care of my customers the way that I can now! "
Tony Milam
Agency Owner
“I’ve used the 3 Methods in appointment after appointment and I have gained so much confidence from it to offer life insurance. Last year, with only 6 months of being life licensed, I was able
to write 19 policies: 9 UL polices and 10 term policies, half of which have already converted to UL this year! That’s only using the 3 Methods technique, because I don’t use anything else. My highest premium UL policy last year was $3000 and my highest this year was UL policy for $4000 in premium.”
Perla Amador
Licensee Agent Team Member
"ON FIRE! I have sold multiple multi-million dollar policies using the techniques in MLSM.
These techniques have helped my customers tremendously because they understand how this protects
their family. We used these techniques to help the customer visualize their protection."
.jpg)
Jerimiah Stephen
Agency Owner
"I’ve only been working with Barry a few months, but in that brief time, my agency has been transformed! As an example, I personally wrote two life policies for a business owner client with a combined
death benefit of $1.5 million with absolutely no objections and picked up over $5,000 in annual premium, which is a big increase for me!!
It was a smooth and easy process start to finish. "
Travis Barton
Agency Owner
"Based on Barry’s training, we no longer sell life insurance by the $100k its now by the millions. By fully implementing the sales system and language from Barry’s programs, we are just a few thousand in premium
away from hitting the top travel award level of our carrier based on life insurance sales almost exclusively for the first time in the over 30 year career of the agency owner and anticipate knocking it out of the park in just a couple of months because our calendars are booked full out for over a month! "
Jessica Bush
Sales & Operations Manager Lead Account Executive
"My sales associate, who had not sold any life policies in the previous 6 months, set the appointment, conducted the meeting and wrote two $1 million dollar term plans, with zero objections,
all on his own, thanks to the step-by-step sales process Barry has taught us. I’m experiencing such great results in such a short time, unlike anything else I’ve tried before. I can’t wait to see where this can take my business, my income and especially my freedom...
I’ve already invested in Barry’s advanced, high premium life insurance sales."
Travis Barton
Agency Owner
"In our income Replacement Plan appointment, I wrote two, $1.15 million dollar life policies for the parents and a 20-pay policy for their 13 month old daughter WITH ZERO OBJECTIONS!
I have a follow up meeting to write their disability policies. This appointment was scheduled from a team member using the Foreclosure Prevention Plan appointment selling language when writing their auto and home policies. "
Tony Milam
Agency Owner
"I can't believe how well this stuff works! I went from having zero life sales for 9 months, to in just two months working with you, I've written over $10 million in death benefits;
that's pretty impressive, and I've got three more pending and I've got two more that already basically said yes.
I've just sold two, $1.5 million life policies. We had the conversation the way you teach it, and they signed up instantly, like, oh yeah, let's do this, okay, yeah, this makes sense, and they even said at the end of it oh, this is really easy."
Claude Bullock
Sales Team Lead
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Are You Afflicted With Any Of These 8 Agency Ailments?
Let me help you examine the symptoms, diagnose the underlying causes, and prescribe a solution that will cure what ails your insurance sales, once and for all during a no-cost, no-obligation, one-on-one Agency Diagnostic Call!
Losing Money
Worried you're leaving commissions, bonuses, and renewals on the table, costing you potentially hundreds of thousands to even millions of dollars over a career?
Wasted Time
Concerned your clients are unprotected in multiple risk areas but lack a proven, effective, and repeatable system that quickly closes those gaps?
Retention Challenges
Troubled that your households aren't "locked down", fiercely loyal to you and immune to "theft" by others seeking to raid your book of business?
Expensive Team Turnover
Facing perpetual team turnover, knowing you need to equip them with a "plug & play" sales system so you can't be "held hostage" by ineffective team members that consume your time and effort without a ROI?
Manager or Mentor Dilemma
Frustrated that you're repeating your first year over and over, constantly in "begging, nagging and managing" mode instead of "leading, coaching and mentoring" mode?
Working In vs. On the Business
Unable to work on vs. in your business because it lacks defined systems and processes, keeping you from high payoff activities like high premium life insurance sales?
Unmet Lifestyle Desires
Feeling like you're never really "off" or "away" especially when on vacation or at a family or child event, always being pulled back into being a high (low?) paid team member?
Endless Stress & Worry
Always stressed about hitting annual goals, feeling and imposing year-end sales pressure, clawing to make last minute qualification for travel rewards and bonuses and everyone being worn out for the new year?
Book Your Agency Diagnostic Call
Click below for details and scheduling
Proven Process, Proven Results
End The Pivots
Sell the plan, let the plan sell the products
Be The Doctor
Examination, diagnosis, prescription
Flip The Script
Emotions, visuals, impacts & consequences before numbers
Million Dollar Mindset
Engage with the money math of true income replacement
More Zero Objection, Million Dollar Life Insurance Sales Results
“In just one week, using Barry’s 3 Methods technique, I've written 11 life apps: 4 high death benefit term policies, 2 term to UL conversions, 1 UL at MEC reference premium, 2 more
UL’s & 2 juvenile UL’s! Your strategies work and I love them!"
Julia Johnson
Agency Owner
“One of my licensed team members, using Barry’s techniques, went from writing $100k policies to $500k & $600k death benefits literally overnight.”
Nancy Collingsworth
Agency Owner
“I earned an $18,000 commission from using just one technique on one case written during my participation in the program.”
Patrick Fitzgerald
Agency Owner
“I believe if you partner with Barry, you will gain skills that will bring life insurance cases to light that you would not have had before and increase the likelihood of
winning cases that you would not have won otherwise. The investment in yourself and team, by hiring Barry, will more than pay for itself early and often and you will learn skills that will continue to increase revenue for years to come."
Jeff Sand
Agency Owner
“Barry’s coaching taught me how to confidently present UL policies funded in the range of $12,000- $18,000 per year to multiple clients. This is something I’d never done before.”
Theresa Nguyen
Agency Owner
"Prior to Barry, I was writing a lot of $100k life policies with very low premium.
After Barry, writing death benefits of $1.5 million and over has become my new normal. "
Karrie Parr
Agency Owner
"In just my last 3 cases, I've written death benefits of $2,250,000, $4,500,000 and $2,000,000, with combined annual premium of over $14,000! This stuff works and it works big time! "
Carol Flores
Agency Owner
"My team and I have sold a couple handfuls of $1M policies, so many of which are OBJECTION-FREE and even a couple over zoom!"
Rudy Strnad
Agency Owner
"I hadn’t sold much life insurance at all until taking the Multi-Line Sales Mastery course. After fully incorporating Barry’s techniques and language into my daily process, I’m now able
to sell two to four $1M+ life policies on a monthly basis with minimal objections!"
Claude Bullock
Sales Team Lead
"Per your suggestion, I implemented imperfectly and conducted my very first Income Replacement Plan conversation. The result? I wrote a $2.3 million dollar
life insurance application with no objections, just like you promised would happen."
Kevin Shelton
Agency Owner
"I've written more disability apps and premium in the last 3 months than I did in the previous 5 years combined! Just today, I wrote $1,320 in annual
disability premium and also wrote a $2 million dollar term policy for $2,640 annual premium using your methods. Thanks Barry!! "
Jay Gemes
Agency Owner
"Both clients wrote a 20 year term for $1,094,000 with zero objections! These were my biggest life insurance sales, in terms of face amount, and I owe it to Barry’s system.
It helped create a very comfortable and natural process for myself and the clients. "
Malorie Dobyns
Lead Licensed Agent Team Member
"Using your “calculator coaching method” one couple (he’s a CPA!), asked us to place $1 million of death benefit on him and $750k for his wife, even though their “planner” recommended only $250k each!
Of course, not only did we not get any objections, the process of having them work through their numbers on the calculator, with our coaching, had them fully engaged and collaborating with us, just like you said it would! After 35 years in the business, it’s fun to have each appointment we have now be this fun and exciting! We’ve written more disability policies in the first three months of the year than in any of my 35 years of agency ownership. More to come!!"
Leo McCarthy
Agency Owner
I can’t express enough how the training and language techniques I’ve learned have transformed my ability to successfully set appointments and engage with clients.
My appointment setting process has become smoother, more effective and confident. Before it often felt like I was pushing for a sale rather than a meaningful conversation.
However, Barry’s training has completely changed that. I am learning how to approach each call with confidence, the language now feeling natural and conversational. The focus on income replacement and understanding the client’s needs allows me to frame the conversation in a way that feels more like I am helping them rather than just selling to them.
Over time, I’ve noticed not only an increase in appointments but also a much higher engagement from our clients. Since I started training 10 months ago, I’ve successfully scheduled 170 appointments averaging about 17 appointments per month and roughly 6 appointments per week. Consistency has made a huge impact, and I am continuously looking for ways to increase this number. This training has been a game changer for me, making appointments no longer feel like a daunting task, but something I look forward to. I’m grateful for the skills and confidence I have gained and know they are key to my continued success!
Maddy Younkin
Team Member
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
How Can Barry Rutten, CFP®
Help Your Agency?
Acting as an agency owner income maximization strategist, multi-line insurance sales coach and high premium life insurance sales mentor for results oriented and high achieving independent and captive P & C agency owners, Barry provides you with not only the blueprint for multi-line insurance sales success but also the implementation and leadership guidance to make the plan a reality.
Are you experiencing any of there life insurance sales killers in your agency?
Objections - Rejections - Stalls - Delays - Buyers’ Remorse - Cancelled applications - Ghosted
Who Else Wants to Easily Sell Million Dollar Life Insurance with Zero Objections?
How to quickly & easily cure what ails your life insurance sales, so you can help protectmore families in a more profound way, having collaborative, not combative conversations.
%20(1).jpg)